These cases will set the rules for what ‘truth in advertising’ means in Australia – and how closely buyers will need to beware discount price claims.
Articles on Discounts
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The consumer watchdog has warned retailers it will be on the lookout for a range of misleading sales tactics, from fake countdown clocks to hard-to-read fine print.
There’s no specific ban on adding fees to an advertised price before checkout – also known as drip pricing. But the practice can fall foul of laws that prohibit misleading conduct.
Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.
Fashion has a notorious environmental footprint, and long-standing fast fashion marketing practices are exaggerating this further.
Now in its tenth year in the UK, the great American post-Thanksgiving bonanza is starting to look like a turkey.
Our new study finds in Australian supermarkets, the lower the health star rating, the higher the discounts. The time is ripe for a national conversation about making discounts healthier.
You’re no mug right? Think again. We all get fooled by anchoring, and probably use it ourselves as well.
Top contributors
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Professor of Law (consumer protections and credit law), The University of Melbourne
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Research Fellow, Deakin University
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Lecturer in Marketing, Keele University
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Reader in Fashion Marketing, Manchester Metropolitan University
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Co-Director, Global Centre for Preventive Health and Nutrition, Deakin University
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Professor of Cognitive Neuroscience, UCL
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Professor of Public Health Policy, Deakin University
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Research fellow, Deakin University
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Professor of Public Health, Deakin University
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Lecturer in Advertising and Brand Creativity, Auckland University of Technology