What you buy at the grocery store can predict whether you pay your credit card bills on time, new research suggests.
Articles on Consumer research
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Younger people aged 18 to 28 were more likely to be negatively impacted by manipulative designs on websites and apps.
Have you ever bought an item and then just not gotten around to using it because the time never felt right? New studies suggest an explanation for what researchers call nonconsumption.
What if lingering in a shop or restaurant is the last thing on your mind? COVID-19 is rewriting the rules of retail.
Pilots are often overtired, making them prone to errors. Some countries let them sleep on the job – under strict rules. Pilots love the idea, but consumers are wary, for now.
The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.
Reviews are essentially short stories. The best use the same elements that make a novel gripping.
Product disclosure laws are meant to help insurance buyers make informed rational decisions. Our research shows more must be done to protect consumers.
The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers’ values.
Top contributors
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Professor of Marketing, Monash University
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Professor of Persuasive Language and Storytelling, SKEMA Business School
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Professor of Law, Monash University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor of Graduate Studies, Embry-Riddle Aeronautical University
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Assistant Professor, McMaster University
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Associate Professor, Faculty of Law & Justice; Lead, UNSW Public Interest Law & Tech Initiative, UNSW
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Lecturer (Assistant Professor), Queensland University of Technology
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of Human Factors, Embry-Riddle Aeronautical University
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Associate Professor Marketing & International Business, Auckland University of Technology
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Assistant Professor of Marketing, Cornell University
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Assistant Professor of Marketing, Jones Graduate School of Business at Rice University
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Assistant Professor of Marketing, Mendoza College of Business, University of Notre Dame