Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.
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The history of whiskey is one of perception, not necessarily quality.
Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
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Associate Dean (Education & Student Experience) Faculty of Business & Law, Royal Holloway, University of London
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Associate Professor of Marketing, Auckland University of Technology
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Associate Professor in Marketing, University of Canterbury
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Assistant Professor of Entrepreneurship, University of Southern California
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Senior Lecturer of Marketing, RMIT University
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Senior Lecturer in Finance, Royal Holloway, University of London
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology