Articles on Behaviour change

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It’s just an illusion: drinking more coffee every day to keep alert. PA/Geoff Caddick

Caffeine withdrawal drives need for more but are we addicts?

Caffeine is humankind’s favourite drug. It’s estimated to be consumed by 80% of people worldwide, and most of us consume several doses a day. This popularity would appear to be explained in large part…
Campaigns to switch off won’t work until they fit in with the ways we already behave. Andrew Huff

Hard habit to break: getting out of our energy wasting ways

Reducing greenhouse gas emissions requires behavioural change. But how do we get individuals into this habit or, for that matter, any habit that reduces energy consumption? Two academic disciplines concern…
A simple step towards saving the environment may lead to more environment action … or not. Department of Energy Solar Decathalon

Simple steps to save the environment may not make much difference

Many environmental organisations, governments and businesses rely on “positive spillover strategies” to drive pro-environmental behaviour change. These strategies rest on the assumption once someone has…

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