Mesmo quando um aplicativo é gratuito há desvantagens a serem consideradas, incluindo o fato de que suas escolhas podem ajudar os anunciantes a direcionar melhor suas campanhas para você na vida real
- Professor of Marketing and Consumer Behaviour, Queensland University of Technology
Even when an app is free, there are downsides to watch out for – including how your choices can help advertisers better target you in real life.
Small stores, local produce and the return of the personal shopping assistant: supermarkets are starting to look like they did in the 1800s.
Protecting retail workers from abuse is a growing challenge. But a new study and a past trial suggest three little words on a badge can nudge customers to be nicer.
Behind the illusion of prestige and luxury is cheap, poorly manufactured clothing from Chinese factories.
Growing use of technology and our willingness to trust it is putting Australians at greater risk of being scammed.
The long-awaited, 441-page final report also doesn’t recommend new divestiture powers or breaking up the supermarkets.
Payment technologies are advancing at such a rate it may not be long before credit cards are redundant.
‘Mindful’ consumers feel handmade goods contain more ‘love’ and are willing to pay more for them. For faster-paced ‘doers’, handmade marketing can actually backfire.
Facial recognition technology is not new, but using your face to pay for shopping is. New research has identified what will help consumers embrace this new tech, and what could stop them.
This morning, breakfast television shows will be reporting obscure, although mildly believable, announcements from organisations and brands – but keep you wits about you!
Pranking your intimate partner to gain clout online is not as innocent as it might seem.
Australians buy so much stuff that they have run out of space in their homes for it all, so storage businesses are booming.
A psychological mechanism called ‘motivated reasoning’ helps us justify the ethical burden away.
The sneaky strategy of reducing pack sizes shows the strength of consumers’ cognitive bias towards focusing on price, no matter what.
Santa arriving in shopping centres all around Australia signals the beginning of Christmas shopping .
Our research shows the inadequacy of relying on consumer power to eradicate exploitation in the fashion industry.
From magnetic closures to specialty 3D designs, fashion labels are thinking about how their clothing can be worn by everyone.
Are vaxxies just the latest trend in virtue signalling? And even if they are, does that mean they’re not worth it?
Why does raising money for charity have to involve the pain of running a marathon, or the indignity of growing unflattering facial hair? Because research shows people will give more money if you suffer.
Marilyn Monroe famously wore “just a few drops of No. 5″ to bed. 100 years after Coco Chanel launched her perfume, it is as popular as ever.
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn’t always the case.
Amazon CEO Jeff Bezos is stepping down. His successor’s AI experience may hold clues for the retail giant’s future.
Since opening its first Australian stores on January 25 2001, Aldi has profoundly influenced the supermarket landscape.
Novelty items, candles, pamper products and pyjamas top the list of unwanted Christmas gifts. So why not choose a better, greener option?
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