Maria Lucila Osorio Andrade

Lucila Osorio is a full-time professor and researcher at EGADE Business School. Her professional background includes more than 12 years of experience in fast-moving consumer goods, export operations, international marketing, and business intelligence. Her academic research has been published in high-impact journals such as the Journal of Service Research, Journal of Product & Brand Management, Journal of Retailing & Consumer Services, Journal of Business Research, and Business Horizons. She is an active member of the American Marketing Association, the Academy of Marketing Science, and the international honor society Beta Gamma Sigma. She is also a Level 1 member of Mexico’s National System of Researchers. She holds a Ph.D. in Administrative Sciences and an MBA from EGADE Business School, as well as a bachelor’s degree in International Business from Tecnológico de Monterrey.