Stadium naming rights are controversial at the best of times, so why do companies pay so much for them?
Articles on Sports sponsorships
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How much longer can we allow unhealthy products to be associated with ‘sport mega-events’ like Euro 2020?
Political ethics and sports don’t match well. The recent deal between Rwanda and Arsenal is potentially a case in point.
Top contributors
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Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University
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Professor of Law and Politics, Institute of Development Policy and Management (IOB), University of Antwerp
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Honorary Research Fellow, University of Glasgow
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Senior Lecturer in Sociology, University of Glasgow