Since opening its first Australian stores on January 25 2001, Aldi has profoundly influenced the supermarket landscape.
Articles on Private label
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Supermarkets and consumers might gain from more private label brands, but Australian suppliers are likely to lose out.
Supermarkets are finally catching on to the fact that consumers have disliked the proliferation of private labels.
Global food giant Heinz has made a bit of a fuss about the growth of private-label or in-house brands in our major supermarkets. William Johnson, executive chairman, CEO and president of the $US16.4 billion…
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate professor, The University of Western Australia
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University