Charging consumers different prices for the same service is actually a very common practice called “price discrimination”.
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Discounts can be really powerful in driving sales, but companies should be wary of overusing them.
Across the street from my office is a museum full of fascinating collections that include paintings, sculptures, porcelains, and ancient archaeological finds. The chance to admire them all costs you nothing…
In the last fortnight, senior executives from cinema operators in Australia, including Village Roadshow and Palace Cinemas, have come out defending their decision to raise movie ticket prices. But do their…
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