Cheap tickets do come with some costs – including making them even harder to get.
Articles on Dynamic pricing
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Dynamic pricing is not always a bad system. But monopolies usually are.
The wild swings of dynamic pricing, ongoing accusations of FIFA corruption and questions of host-nation probity have created a huge backlash.
While FIFA’s revenues have exploded as fans pay higher-than-ever prices, the relative share of money going to support global soccer development has decreased.
As AI powers individualized pricing across industries, businesses are increasingly charging based on what they think you can pay.
Consumers accept dynamic pricing for things like hotels and flights – but events organisers should proceed with caution.
When artificial intelligence knows consumers can’t afford to walk away, price increases and quality decreases.
Hard on the heels of pledging a crackdown on excessive surcharges, the Albanese government has promised legislation to ban unfair trading practices.
Ticket revenue is booming in Australia, yet the music sector is in crisis. Could market concentration be to blame?
Thanks to dynamic pricing, tickets for Green Day reached $500. Is this the new normal for live music?
Australia’s airline duopoly is already under heavy scrutiny, with domestic airfares up by more than 10% since the demise of Rex. In finals season, they can reach dizzying heights.
It’s a question of supply and demand – but does that make it fair?
Sometimes, good news for investors is bad for consumers.
Although Wendy’s won’t be exploring dynamic pricing until 2025 at the earliest, this type of pricing strategy is nothing new for many industries.
Will you be happy to pay different prices at different times?
The maths are simple. Most Taylor Swift fans wanting tickets to her Australian shows will miss out.
Most households pay a flat rate 24/7 for electricity although the cost of generating it fluctuates through the day. Wireless technologies are changing that system.
This strategy to get the highest prices the markets will bear can lead to problems, as fans of Taylor Swift know all too well.
Mobile networks will soon go through a significant change due to the roll out of 5G. But the service we will receive depends on the providers. Are they ready?
Some consumers were alarmed that airlines were charging thousands of dollars to get out of the hurricane’s path. That’s actually business as usual for more and more companies.
Top contributors
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Lecturer in Music Industry and Popular Culture, RMIT University
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Vice-Chancellor's Senior Research Fellow in Music Industries and Cultural Economy, RMIT University
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Senior Lecturer, Department of Economics, Macquarie University
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Assistant Professor, Faculty of Business, University of New Brunswick
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Ming Hsieh Faculty Fellow and Professor of Electrical and Computer Engineering, University of Southern California
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Professor of Consumer Psychology, Anglia Ruskin University
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Provost Professor of Economics and Spatial Sciences, USC Dornsife College of Letters, Arts and Sciences; Institute for Humane Studies
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Assistant Professor of Operations, University of Colorado Boulder
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Professor of Economics, University of Liverpool
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Professor/Head of Aviation, CQUniversity Australia
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Assistant Professor of Law, University of Kentucky
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Professor, Business Technology Management, Haskayne School of Business, University of Calgary
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Assistant Professor of Business Technology Management, University of Calgary
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Associate professor, University of Calgary