2 marketing experts explain how the former All-Pro center for the Philadelphia Eagles has built a powerful personal brand centered on being a gritty underdog with family values.
Articles on personal branding
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As political parties desperately battle for voters’ attention, cybersquatting is one of many online tools in the toolkit. It’s only effective at further diminishing trust in government.
Of course the NFL is embracing Taylor Swift.
By building and maintaining a personal brand, young social media users can identify work opportunities.
The dominant issue of the 2021 election is Canada’s post-pandemic economic recovery. For Conservatives, it’s also about Erin O’Toole and whether his masculine brand can win votes.
Fashion designers managing their individual brands while working at renowned companies should strike a balance between benefiting from the affiliation and maintaining their independence.
Justin Trudeau’s disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
The Trump brand has taken a hit since Donald Trump won the U.S. presidency. The mistake? Failing to separate the businesses from the personalities.
The use of logos is a relatively recent development in American campaigns. Now, they’re more important than ever before.
Not in terms of the Kardashian-style “personal brands” in vogue these days, but by using the practice’s core principles to make leaders better and more mindful of diversity.
Despite recording revenue of US$1.5 billion last year, professional social networking site LinkedIn saw its shares take a 7% hit on Friday night, after its growth forecast disappointed the market. Since…
Top contributors
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Lecturer in Latin American Studies, University of Sheffield
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Professor of Marketing, University of Manitoba
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Assistant Professor of Marketing, MIT Sloan School of Management
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Lecturer, University of the Sunshine Coast
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Director of Visual Design, MIT Sloan School of Management
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Sessional Instructor, Political Science, University of Guelph
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Associate Professor of Marketing, Clemson University
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Senior lecturer in People Development and Technology, Walter Sisulu University
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Professeure de Marketing, HEC Montréal
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Professor of Marketing, Temple University
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Associate Professor of Practice, Fox School of Business and Management, Temple University
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Lecturer in Marketing, Research School of Management, Australian National University
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Professor in Health Informatics, University of Fort Hare
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Professor, University of Fort Hare