Articles on Opinion polls
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Just a few short weeks ago, it looked as though it was clear who was going to win the Scottish independence referendum. Although the polls persistently disagreed with each other as to how far it was behind…
Political campaigners can often be heard complaining that opinion polls do not reflect what they hear on the doorstep. Arguing that they have spoken to many more people than the 1,000 or so typically interviewed…
The latest ICM poll made delightful reading for the yes campaign the other day. It showed a split of 52/48 against independence (42/39 once we factor the “don’t knows” back in), suggesting that the yes…
Opinion polls can have a profound influence on the atmosphere of a campaign. If they suggest that one side is well ahead, the media loses interest. The politicians get less space and perhaps airtime, while…



