Articles on March Madness

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University of Michigan star forward Yaxel Lendeborg revealed that he’d been offered millions of dollars to transfer to another school. Gregory Shamus/Getty Images

The nonprofit status of NCAA athletic departments is starting to raise questions

In an era of billion-dollar TV deals and million-dollar payments to players, the tax code continues to treat university athletic departments as organizations that promote education and amateur sports.
Lionel Messi celebrates with fans after Argentina won the FIFA World Cup championship in 2022 in Qatar. Michael Regan-FIFA/FIFA via Getty Images

When big sports events expand, like FIFA’s 2026 World Cup matches across North America, their climate footprint expands too

Sports face a sustainability challenge: They’re under pressure to grow, but more travel means more emissions that add to rising global temperatures. The NCAA is also weighing expanding March Madness.
The South Carolina Gamecocks celebrate after beating the Iowa Hawkeyes to win the 2024 NCAA women’s basketball national championship. Gregory Shamus/Getty Images

Is this the dawn of a new era in women’s sports?

Sports media has typically operated under a ‘one and done’ model: focus on women’s sports during high-profile events, before returning to routine coverage of men.
Gonzaga forward Drew Timme’s mustache – and his basketball skills – helped him earn an endorsement from Dollar Shave Club. AP Photo/Craig Mitchelldyer

March Madness stars can now cash in on endorsements – but some limits set by states and universities may still be unconstitutional

States and universities have passed many rules governing what types of name, image and likeness deals athletes can sign. Most are innocuous, but three may violate their First Amendment rights.
Kansas City Chiefs quarterback Patrick Mahomes celebrates after his team won the NFL divisional playoff football game against the Houston Texans on Jan. 12, 2020. AP Photo/Charlie Riedel

How sports fans respond to their teams’ wavering odds of winning

Watching the chances of victory change injects life into sports, both real and fantasy.
North Carolina fans react while watching the Tar Heels play in the 2009 Final Four. Gerry Broome/AP

Winners and boozers: Binge drinking soars at March Madness schools as male students party

Binge drinking rises during March Madness among male college students who attend schools that made it to the men’s basketball tournament. Researchers take a deeper look at the reasons why.

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