Since college athletes were allowed to sign branding deals in 2021, the debate has continued over whether letting students make money off their names is a good thing.
Articles on College athletics
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The Supreme Court’s rulings on Little v. Hecox and West Virginia v. B.P.J. focused on transgender students participating on sports teams, but likely has broader implications.
In an era of billion-dollar TV deals and million-dollar payments to players, the tax code continues to treat university athletic departments as organizations that promote education and amateur sports.
The ability to make money through endorsements is complicating the world of college sports. Do athletes have too much power?
A landmark settlement for student-athletes is raising questions that will take big-time college sports into uncharted territory, 2 sports management experts say.
The US has a long history of sports betting scandals.
College athletes have made substantial progress in being able to get paid for the use of their name, image and likeness − except in one realm.
Black male athletes at Division I schools say they alter their speech, dress and other behaviors to gain acceptance in mostly white academic and athletic settings.
Nick Saban was one of the most successful coaches in college football history. But he was not a champion of players’ rights.
Asking the mostly Black women’s basketball team at LSU to share the limelight with the white team it beat in the championship game represents a double standard, a scholar of sports and race says.
As sports betting becomes more prevalent, so do the risks to college athletes, gaming experts argue.
While most endorsement deals go to college athletes at schools with big-time sports programs, new research has found
community college athletes could profit as well.
College admissions advantages for recruited athletes likely perpetuate educational inequality even more than those given to children of alumni.
Students who come from families that are more well-off financially have an advantage in their quest to become a college athlete, researchers have found.
Women college athletes face far more limited career prospects than men. The NCAA’s new endorsement rules may help level the playing field when it comes to making money from their athletic ability.
A sports management scholar weighs in on whether college athletes can appear in their school’s swag while promoting various products.
NBA star LaMelo Ball told GQ magazine that star athletes who want to play in the NBA ‘don’t need school.’ Was he right or wrong? And why?
New research shines the light on how colleges can inflate living expense estimates to offer bigger stipends to student-athletes.
Student-athletes can now seek to make money from their name, image and likeness. But there are risks, a college sports expert warns.
Pro sports teams use big data to win big. It’s time for colleges to get students in on the action, a computer science professor argues.
Top contributors
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Assistant Professor of Sociology, The University of Texas at San Antonio
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Professor of Sociology, Villanova University
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Endowed Chair of Sport Leadership and Administration, UMass Boston
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Assistant Professor of Educational Leadership, University of Connecticut
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Associate Professor of Management, Oklahoma State University
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Associate Professor of Economics, Washington State University
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Professor of Economics, The Ohio State University
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Assistant Professor of Economics, Business Administration, University of Nebraska Omaha
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Assistant Teaching Professor of Economics, Penn State
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Professor of Economics, University of Technology Sydney
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Professor of Psychology, University of Nevada, Las Vegas
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Professor of Economics, West Virginia University
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Instructional Associate Professor, Sport Management, University of Florida
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Assistant Vice President for Translational Science and Clinical Research Innovation, Wayne State University
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Professor of Sociology, Tulane University