- Associate Professor of Sport Management, University of Michigan
Dr. Kwak is an Associate Professor of Sport Management in the School of Kinesiology at the University of Michigan and the Director of the Center for Sport Marketing Research. His research focuses on sport consumer behavior, exploring how cognitive and emotional factors shape decisions and behaviors in sport-related consumption contexts. Recently, he has published research on consumer responses to athlete activism and mental health issues in sports.
Experience
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2017–presentAssociate professor, University of Michigan
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- Location: Ann Arbor, Michigan, U.S.
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