The pigeon was chosen because it has remained for a thousand years ‘an impartial and humble observer of London life’.
Articles on Logos
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Consumers relate to brands and logos on an emotional level. The response to Elon Musk’s rebranding of Twitter has revealed the emotional connections people have to the brands they use.
A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Musk has completed the ultimate act of disruption to Twitter by rebranding the platform. Here’s what that means for the future of the company and its users.
Elon Musk allowing verification badges to simply be bought by anyone is an example of how powerful and misguided trust in logos can be.
A logo must artfully evoke the spirit of the Olympics as well as represent the host nation and it’s not an easy feat.
Top contributors
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Assistant Professor in law researching at the intersection of brands, trust, intellectual property and expression, Toronto Metropolitan University
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Associate Professor of Advertising and Public Relations, University of Tennessee
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Associate Professor of Brand Communications, University of Leeds
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Senior Lecturer in Graphic Design, Nottingham Trent University
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Professor of Geography, University of Cambridge