Big money ‘mega events’ often undermine sport’s values in front of millions of spectators.
Articles on Jake Paul
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A look at the physiology of the older pugilist.
We examined the pre-match fight on social media to compare how each fighter’s profile brand performed worldwide.
Influencers boxing retired MMA fighters, YouTubers and basketball players detracts from the legitimacy of the sport. It’s a short-term business decision, plain and simple.
Top contributors
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Fellow, Saint Mary’s University
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Senior Lecturer in Marketing, University of Hull
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Associate Dean International, University of Chester
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Senior Lecturer in Medicine, Anglia Ruskin University
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PhD Candidate in Biomedical Sciences (KU Leuven) & PhD Candidate in Sport Sciences (Norwegian School of Sport Sciences), KU Leuven
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Professor of Ethics and Sports Integrity, KU Leuven