As vegan meat companies lose revenue, one company is trying a new packaging approach to bring in new consumers. But this step is unlikely to help end the ‘Meat Culture War.’
Articles on Impossible Foods
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New research shows that consumers are more likely to choose a plant-based meat option if they’re informed of their social benefits – or the environmental costs of beef consumption.
Plant-based diets can be healthy but ingredients matter. Heavily processed meat substitutes can be high in saturated fats and sodium.
The Impossible Burger contains an ingredient made by genetically modified yeast. So is this new veggie burger organic? Vegan? A GM product?
There are clearly changes happening in meat consumption. But it’s not being fuelled by an increase in veganism and vegetarianism.
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Marriott Professor of Lodging Management, Penn State
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Associate Professor of Practice, University of Wyoming
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Research Associate, Centre for Culinary Innovation, Northern Alberta Institute of Technology
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Professor Emeritus of Biochemistry, University at Buffalo
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Associate Professor of Communication Studies, Texas State University
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Research Associate, University of Guelph
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Professor, Food Economics, University of Guelph
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Professor, Dept of Food, Agricultural and Resource Economics, University of Guelph