Articles on Eye tracking
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Super-recognisers literally look at people differently.
A new study shows that eye-trackers in computers and VR headsets enable AI to predict your next move in digital games – and that deception strategies won’t work as well on AI as they do on humans.
Eye-tracking research reveals that children are likely to read new words faster and easier if they have heard the words before.
Augmented reality systems need to display relevant information in a useful location. That’s impossible without eye tracking.
Eye-tracking technology helps us understand how people interact with their environment. This can improve policy and design, but can also be a tool for surveillance and control.
The ability to track where you are looking on screen opens up new options for video game players and developers. But is eye-tracking technology a gimmick or a game changer for the gaming industry?
Technologies that predict the possibility of a neurological disorder have the weight of affecting conceptions of not just “what” these children have but “who” these children will become.
What are we really looking at when we watch a screen? There’s more to it than Gogglebox. Advances in eye-tracking technology are transforming how we understand film and TV spectatorship.
Eye tracking devices sound a lot more like expensive pieces of scientific research equipment than joysticks – yet if the latest announcements about the latest Assassin’s Creed game are anything to go by…
If you prefer to order your pizza without going through all the trouble of actually speaking, Pizza Hut has just the thing for you — “the world’s first subconscious menu.” You sit down, glance through…
Luis Suárez has struck again. For the third time now, the Uruguayan striker faces charges for biting an opponent and there is no defending this kind of behaviour on a sports pitch. While no one knows for…
Some of the most exciting moments in the Sochi Winter Olympics will be in racing events such as ski and snowboard cross and short track speed skating. While it may seem obvious that vision plays a big…
In Blade Runner (1982), Roy Batty, the leader of an outlaw group of Nexus-6 replicants, undertakes a quest to “meet his maker”. When he encounters Chew, the genetic designer of his eyes, he mocks: “Chew…
The launch of the Samsung Galaxy S4 last month garnered the type of media attention we’re getting used to for any new smartphone. Among the most talked-about feature pre-launch was “eye tracking” – the…











