Articles on Disgust

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The behavioral immune system learned a new proxy for disease risk during the COVID pandemic. gilaxi/E+ via Getty Images

Republicans wary of Republicans – how politics became a clue about infection risk during the pandemic

Reactions like disgust are part of the behavioral immune system that helps you avoid disease. Usually conservatives are more fearful of contamination – but something unusual happened during COVID-19.
In what’s called ‘benign masochism,’ some people find the feeling of disgust pleasurable. Ocskaymark/iStock via Getty Images.

Why are so many people delighted by disgusting things?

Going out of your way to get grossed out might seem like a contradiction of human nature. But it serves a strong evolutionary purpose.
Disgust may be an impediment to many of us adopting more sustainable lifestyles, from considering alternative foods to drinking recycled water www.shutterstock.com

How to get people to eat bugs and drink sewage

Disgust has its evolutionary advantages, but is also a barrier to more sustainable consumption. Marketing may help.

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