Articles on Data analytics
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Big Data has a reputation for being creepy; the domain of “Big Business” and “Big Government”. At best it’s the driver of relentless advertising, uniquely targeted and eerily reminiscent of our most recent…
According to analyst firm Gartner, Big Data is at the portion of the hype cycle called the “peak of inflated expectations”. The business world is awash with all sorts of claims about the magic of Big Data…
The crucial thing about “big data” is the data. “Big” is relative, and while size often matters, real disruption can come from data of any size. This is not a new idea, being several hundred years old…


