MTV, once a phenomenon with the “video replaces radio” slogan, is now facing a crushing reality on how streaming has replaced video stars.
Articles on customer behaviour
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Businesses can now pass credit card surcharge fees along to their customers. To help businesses predict how consumers will react to credit card surcharges, behavioural economics offers some answers.
Our study found encouraging people to do their own research comes with risks – including shifting too much responsibility onto the individual.
New research puts the spotlight on how customers deal with chatbots and suggests ways to improve these sometimes frustrating experiences.
Marketers once liked to think they could virtually steer people through shops and malls. But it appears shoppers’ movements, possibly driven by primal instincts, aren’t so easily directed.
Coles plans to compete with competitors by moving away from low prices to a focus on other attributes, such as sustainability, local produce and community.
Social media is here to stay and gives a platform to companies as well as consumers who hold the power to bring about change.
A new study shows that restaurateurs would be better off advocating for better public transport access to their precincts rather than for more parking.
Top contributors
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Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
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Professor of Health Marketing, Deputy Director Centre for Social Impact (CSI), Flinders University, Adelaide University
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Associate Professor of Marketing, University of Cape Town
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Assistant Professor, National Yang Ming Chiao Tung University, Taiwan, Griffith University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Marketing Scientist, Ehrenberg Bass-Institute, Adelaide University
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Professor, Marketing, Queen's University, Ontario
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Lecturer (Marketing), Australian National University
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Professor of marketing, The University of Melbourne
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Professor of Information Systems, Auckland University of Technology
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Senior Lecturer in Information Systems, Auckland University of Technology
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Adjunct Lecturer, The University of Melbourne
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Marketing science, University of Edinburgh
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PhD Researcher, University of Edinburgh