Articles on Alcohol advertising

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Through Facebook, the Bundy Bear’s message becomes part of fans’ everyday story, bypassing restrictions on how the product is promoted. theinspirationroom.com

New face of alcohol promotion defies advertising restrictions

The Australian National Preventive Health Agency (ANPHA) recommended in a draft report in February that the Alcohol Beverages Advertising Code (ABAC) should include all forms of marketing within its self-regulatory…
Consumers can very quickly ingest risky levels of alcohol. jordache/Flickr

Powdered alcohol, seriously? A health risk we don’t need

Opening a bottle and pouring liquid into a glass isn’t exactly an arduous task but a US company hopes to release a powdered variety to make consuming alcohol that little bit easier – and more portable…
And a pint of whatever you’re having, my good man… Steve Parsons/PA Archive

Drinks industry knows the middle‑aged better than government does

Young binge drinkers may get most of the newspaper headlines, but alcohol consumption in middle-aged men and women is an increasing concern. In the UK over the past couple of decades, alcohol-related death…
A screen shot of the web page dedicated to DrinkWise’s How to Drink Properly ad campaign.

DrinkWise’s cynical campaign shouldn’t fool anyone

Alcohol industry-funded organisation DrinkWise has released a new advertising campaign titled Drinking – Do it properly that will supposedly reduce the harmful effects of binge drinking among young Australians…
Alcohol marketing is ubiquitous in AFL broadcasts as can be seen in this shot from a match on Saturday, May 4, 2013. AAP Image/Dave Hunt

Beer and chips protected species as sports ban healthy eating ads

The Australian Football League (AFL) and Cricket Australia have refused to sell advertising space to a Tasmanian man trying to raise awareness of the impact of junk food and alcohol advertising linked…
ANZAC Day once was a day to commemorate the sacrifices made by Australian soliders in war - but is it now being hijacked by companies with a profit motive? Australian War Memorial

Should we be consuming more than just patriotism on national days?

Australian brands are increasingly looking to exploit national holidays like ANZAC Day. Given soft retail conditions, such efforts are understandable. But is it welcome? Sure, there is no law against associating…
Portraying alcohol as ‘forbidden fruit’ makes it more attractive to young people. Chris Goldberg

Forbidden fruit: are children tricked into wanting alcohol?

Over the years, we have become accustomed to alcohol companies and their allies seeking to convince us of their concern about alcohol problems and responsible use of alcohol. Their efforts range from desperately…

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