Vape manufacturers mirror traditional tobacco marketing, including stylish branding, flavours and sponsorships, to reach young people through social media.
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Young people should be protected from taking up vaping but policies must be proportionate and reduce the appeal and addictiveness of both tobacco and vaping products.
Influencers could play an important role in encouraging teenagers not to vape.
Most of our respondents said the main factor driving their vaping was flavouring and taste.
Vaping products are ubiquitous in New Zealand, sold through a growing number of stores. To reduce youth vaping rates, they need to be harder to access, less appealing and less addictive.
Top contributors
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Professor in Public Health, University of Otago
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Professor in Public Health, University of Sydney
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Senior Lecturer in Marketing, Sheffield Hallam University
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Professor in Population Health, University of Auckland, Waipapa Taumata Rau
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Research Fellow at The Daffodil Centre, University of Sydney
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Research Fellow in Population Health, University of Auckland, Waipapa Taumata Rau
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Senior Research Fellow in Public Health, University of Otago