Tim Berners-Lee, the man who gave us the world wide web, dreamt the technology would unite us. But something went really wrong with the rise of social media.
Articles on User engagement
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Kaleidoscopic color combinations can catch people’s attention before they even realize it, according to an eye-tracking study of real-world Facebook posts.
Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
You have evolved to tap into the wisdom of the crowds. But on social media, your cognitive biases can lead you astray, something organized disinformation campaigns count on.
You have evolved to tap into the wisdom of the crowds. But on social media your cognitive biases can lead you astray, something organized disinformation campaigns count on.
Search engines, like social media algorithms, get you to click on links by learning what other people click on. Enticing misinformation often comes out on top.
Researchers will struggle to meet universities’ expectations of engagement beyond academia until this work is better recognised as part of their duties.
There are a few simple tricks anyone can use.
Young people are abandoning Facebook and calls to delete profiles are growing over the alleged exploitation of data for political campaigns.
Top contributors
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Professor of Informatics and Computer Science, Indiana University
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Adjunct Lecturer, Flinders University
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Senior Lecturer, Journalism and Digital Communication, University of Lancashire
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Assistant Professor of Marketing, Cornell University
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Professor of Information Science, University of Washington
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Associate Professor of Marketing, Saint Mary’s University
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Assistant Professor of Marketing, University of Wisconsin-Milwaukee
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Assistant Professor, Ted Rogers School of Management, Toronto Metropolitan University
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Assistant Professor, Marketing, Toronto Metropolitan University
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Associate Professor of Marketing, University of Notre Dame
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Deputy Dean, School of Computing Technologies, RMIT University
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Associate Dean, Interaction, Technology and Information, RMIT University
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Assistant Professor, Education, Nagasaki University
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Associate Professor, University of Southern Denmark