If you can remember a brand’s jingle from 40 years ago, there are good reasons why.
Articles on TV advertising
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Is the current debate around gambling ad bans feeling a bit familiar? It’s reminiscent of previous efforts by the masters of spin themselves.
Lobbyists for Australia’s gambling sector argue advertising isn’t normalising the practice to children and that any ban would force people to bet illegally. Results here and globally say otherwise.
Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream.
Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
While TV political ads might seem old-fashioned in the age of social media, research shows that this kind of advertising does win votes – and could influence the upcoming midterms.
The Olympics are usually profitable for broadcasters and show off the future possibilities of media technologies.
The ABC documentary, How Australia Got Its Mojo, purported to tell the story of advertising agency Mojo. But the real story is more complex.
Top contributors
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Professor of Communication and Journalism, University of Maine
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Professor of Advertising, RMIT University
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Professor and William R. Kenan, Jr. Chair in the Department of Political Science , Vanderbilt University
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Professor of Ethics, Auburn University
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Assistant Professor of Marketing, Boise State University
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Professor of Marketing, Royal Holloway, University of London
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Associate Professor of Marketing, Boise State University
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Senior Lecturer in Marketing , Birkbeck, University of London
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Professor of Marketing, Auburn University
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Professor of Public Health, Deakin University
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Professor of Behaviour & Social Change, University of Technology Sydney
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Professor of Music Psychology, Durham University