When Bad Bunny and his dancers scaled power poles during his Super Bowl performance, he wasn’t just entertaining millions. He was spotlighting how Puerto Rico’s chronic power outages are a legacy of its…
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The performance is a Puerto Rican manifesto of love and resistance in the time of Trump.
A football’s dimensions, pressure and texture affect its aerodynamics, i.e. the forces exerted by the air on the ball as it flies.
Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
Over the past year, the singer has carefully constructed a visage that has made him nearly unrecognizable.
The falsetto virtuosity of the Weeknd, headliner of this year’s Super Bowl halftime show, contrasts with popular ShantyTok singalongs. How do these both reflect masculinity in 2021?
Tourism Australia’s Super Bowl commercial is good strategy, reflecting familiar popular signifiers of Australia. Straying outside of these concepts hasn’t proven successful.
Bots, brand jackers, big shots, as well as traditional businesses all bossed the Super Bowl social media space.
The problems some people had trying to watch Game of Thrones via the internet shows we still have a long way to go before we can live-stream major events to a mass online audience.
In the brave new world of contemporary sport-watching, the goalposts have moved. Watching the big game (once a simple matter of grabbing a beer and some chips and settling down in front of the television…
The math involved is quite simple. Be it an Australian Open final, Melbourne’s race that stops a nation or the Superbowl, more people want to attend than can fit in the venue. Less simple, however, are…
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Associate Dean International, University of Chester
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Professor of AfroEurasian Sport, EM Lyon Business School
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Senior Lecturer, The University of Melbourne
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Sport Business, SC Business School, Southern Cross University
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Associate Professor of Screen Media, Victoria University
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Former Professor of Media and Communications, The University of Melbourne
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Professeur adjoint, École de technologie supérieure (ÉTS)
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Associate Professor of Marketing, Boise State University
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Professor of Marketing, Auburn University
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Professor of Ethics, Auburn University
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Professor of Musicology, Dalhousie University
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Assistant Professor of Marketing, Boise State University
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Associate professor of musicology, Dalhousie University
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Associate Professor of Anthropology, College of the Holy Cross
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Senior Lecturer in Spanish and Latin American Studies, Macquarie University