A depressed robot, a drugged Kenyan and a singing Saab driver − what could go wrong?
Articles on TV ads
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College athletes have made substantial progress in being able to get paid for the use of their name, image and likeness − except in one realm.
Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
While TV political ads might seem old-fashioned in the age of social media, research shows that this kind of advertising does win votes – and could influence the upcoming midterms.
Top contributors
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Professor and William R. Kenan, Jr. Chair in the Department of Political Science , Vanderbilt University
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Professor of Ethics, Auburn University
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Instructional Associate Professor, Sport Management, University of Florida
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Professor of Marketing, Auburn University
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Associate Professor of Advertising and Public Relations, University of Tennessee