Articles on Soft power
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The vast majority of people around the world are lactose intolerant. But American propaganda and scientific biases have made milk and dairy products a staple in global diets.
A string of controversies look set to turn the tournament into a lesson in how soft power can fail.
There’s a crucial difference between soft power and spectacle. Early signs indicate the World Cup will offer more of the latter for Trump’s America.
Foreigners have been shaping Ghana’s built environment for centuries.
While the US president has been at odds with the UK prime minister over Iran, the royals were able to bring the charm to Washington.
China is reported to have opened 382 new museums in 2022 alone. It shows no signs of slowing down.
During a recent visit to China, French President Emmanuel Macron was given the diplomatic works.
The authoritarian regime is making a soft-power play for dominance in the under-17s game.
Shibuya’s mayor is urging people not to gather for Halloween amid concerns about rowdy behaviour and rising visitor numbers.
The Intervision song contest is a relic of the cold war reactivated this year by Vladimir Putin.
Authoritarian nations are using new tactics, from emotional manipulation to digital surveillance, to sway diaspora attitudes in their favour.
Global perceptions of China are often shaped by geopolitics and authoritarianism. Is Labubu the ‘cool China’ antidote?
The Peace Corps isn’t doing the same foreign policy work the State Department carries out. But it still helps the American brand internationally.
Projecting strength on the global stage doesn’t always require tanks and guns.
Is China winning over Western youth through its cinema, video games and TikTok.
US aid provided crucial support for humanitarian and development projects around the world.
Voice of America was a powerful soft power tool for decades. Trump’s rejection of soft power could also allow China, in particular, to take its place.
Soft power is a foreign-policy tool to get what a country wants without using force.
The US has largely managed its empire in a more ‘gentlemanly manner’ than many historical empires, says a US foreign policy expert. Trump is turning back the clock.
Beijing has long used infrastructure development as a means of building influence in Africa. Now, it’s using media as well.



















