In a pre-internet world, T-shirts provided a platform to make silent causes visible.
Articles on slogans
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How one simple phrase went on to symbolise the fight against adversity.
Why is the PM constantly repeating this phrase and what impact is it really having on her campaign?
Businesses were top dog when it came to branding but popular politics show there’s a new player in town.
Student protests in South Africa saw triumph for the hashtag and success for the slogan. What lies beyond this as students push for genuine change in universities?
Got milk? Or: Just do it. Which is a more effective ad slogan? New consumer research probes how minds respond to questions in advertising ploys.
Top contributors
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Senior Lecturer in Digital Marketing, Manchester Metropolitan University
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Arderne Chair of Literature, with interests in higher education as well as topics in literary, cultural and political studies, University of Cape Town
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Professor of Leadership and Organisation Studies, University of Birmingham
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Lecturer in Brand Marketing and Identity, Aston University
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Boston College
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Lecturer in Fashion Communication and Creative Direction for Fashion, Nottingham Trent University