Strong social pressures shape how people respond to direct questions about skin colour.
Articles on Skin bleaching
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A scholar of social work shares what he has learned about colorism by conducting research in more than 20 countries over the past few decades.
Fair skin as a beauty ideal underpins the global bleach cream industry – valued at $8.6 billion. There is a nascent backlash against the practice, which endangers health and can perpetuate racism.
Cosmetics companies have agreed to remove racially offensive language from their skin products - but history, in Kenya and South Africa, shows they’ve done the same before.
The long history of racist beauty standards alone cannot explain the ongoing global use of harmful skin lighteners.
The longing for lighter skin remains a taboo topic in African-American communities.
Indian girls grow up in an environment where they are constantly reminded that fair is beautiful.
At the root of the skin bleaching phenomenon is a psychological complex.
