AI systems are getting good at optimizing persuasion in commerce. They are also quietly becoming tools for strategic influence.
Articles on public persuasion
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President Cyril Ramaphosa tried to foster social cohesion in his speeches during a pandemic that had exposed the nation’s divisions.
Legitimate political discourse is based on persuasion, not coercion or violence. Two scholars of communication and democracy explain the difference.
Trump appeals to his base in a way that philosophers knew was effective thousands of years ago.
In the wake of the Vegas shooting, the NRA has turned the public’s attention away from the core issue of banning guns by using a business strategy called issue management.
Top contributors
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Senior Research Associate, RMIT University
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Associate professor, University of the Western Cape
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Associate professor, Kansas State University
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Associate Professor, Writing Rhetoric and Communication, UMass Dartmouth
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Professor of Communication and Journalism, Texas A&M University
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Professor of Practice of Computing Security, Rochester Institute of Technology