Companies like Meta and IBM are exploring explore how AI can hyper-personalize ads, drawing from our chat histories, playing to our unique fears and vanities.
Articles on Persuasion
Displaying 1 - 20 of 39 articles
AI systems are getting good at optimizing persuasion in commerce. They are also quietly becoming tools for strategic influence.
AI companies are gearing up to follow the social media model of monetizing their platforms through advertising. The danger for consumers with AI goes beyond data privacy to covert manipulation.
By openly saying, ‘This isn’t for you,’ brands signal focus and specificity. That helps the right customers feel a stronger connection.
Science has always been part of a marketplace of ideas, where claims vie for audiences, resources and belief, and where power, persuasion and status shape which ideas are heard, trusted or forgotten.
All of us are vulnerable to scams – it’s rooted in who we are as human beings. Recognising this is the first step to protecting ourselves.
Jane Austen’s novels work a romantic alchemy, and travel is their catalyst.
On the internet, nobody knows you’re a chatbot.
When compared to how common it is for the Google search engine to boost misinformation, changing the name of a body of water might not seem like a big deal. It is.
Want to win an election? Talk about values more than policy, tell a compelling story, paint a bright future and find ways to repeat, repeat, repeat.
A new experiment shows AI chatbots aren’t only good for spreading disinformation – but it comes with plenty of caveats.
People deeply want to believe they are good, reasonable and worthy. A little humility and curiosity can go a long way toward helping someone feel respected during an argument.
Learning how to produce polished prose can greatly enhance your value on the job.
Jokes can be a healing contagion as they expose hypocrisy, spark laughter and open minds.
When Jane Gleeson-White’s marriage ended two years after her mother died, she lost her voice. Books by women writers like Rachel Cusk, Olivia Laing and Maggie Nelson helped her find it again.
Department of Justice prosecutors could have composed a technocratic document intelligible only to other criminal law insiders when indicting Donald Trump in the documents case. They did much more.
Researchers have identified ways to have more productive conversations – even when you’re talking to someone who holds an opposite view.
Ancient Greek philosophers despised the Sophists’ rhetoric because it searched for relative truth, not absolutes. But learning how to do that thoughtfully can help constructive debates.
Immanuel Kant’s ideas about respect are still important today, in a world where social media and echo chambers make manipulation easy.
Slated by critics, Netflix’s Persuasion isn’t as bad as it’s been made out to be.
Top contributors
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Associate Professor of Philosophy, University of Washington
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Visiting Professor of Brand Communication, Leeds Beckett University
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Lecturer in Clinical Psychology, University of East London
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Senior Lecturer in Psychology, University of Lancashire
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Senior Lecturer in Philosophy and Education; Curriculum Director, UQ Critical Thinking Project, The University of Queensland
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British Academy Global Professor, Queen's University, Ontario
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Professor of Communication and Journalism, Texas A&M University
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Postdoctoral Researcher in Cognitive Neurosciences, The University of Queensland
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Adjunct Lecturer, English and Creative Writing, UNSW Canberra, UNSW
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Researcher, UQ Critical Thinking Project, The University of Queensland
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Associate Professor of Advertising + Public Relations, Michigan State University
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Professor of Environmental Studies and Fellow in the Cooperative Institute for Research in Environmental Sciences (CIRES), University of Colorado Boulder
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University Professor of Sociology, Syracuse University
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Assistant Professor of Marketing, University of Portland
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Professor of Law, University of Oregon