Articles on Public health campaigns

Displaying 21 - 40 of 52 articles

Sometimes facts and statistics aren’t enough to convince someone to get the COVID-19 vaccine. PeopleImages/E+ via Getty Images

A direct recommendation from a doctor may be the final push someone needs to get vaccinated

There are a variety of reasons why people do or don’t want to be vaccinated. Depending on how they frame their messaging around vaccination, doctors can often be the deciding factor.
Protesters gather at Indiana University in June 2021 to demonstrate against mandatory COVID-19 vaccinations for students, staff and faculty. SOPA Images/LightRocket via Getty Images

Forceful vaccine messages backfire with holdouts – how can it be done better?

Subtly shifting the crafting and delivery of public health messaging on COVID-19 vaccines could go a long way toward persuading many of the unvaccinated to get the shot.
When the messenger is distrusted, adherence to public health advice fails. Anti-mask protesters hold signs during a demonstration against measures taken by public health authorities to curb the spread of COVID-19 in St. Thomas, Ont., in November 2020. THE CANADIAN PRESS/Geoff Robins

Public health campaigns can be ruined by the personal conduct of politicians

When politicians disregard public health directives, new research shows it causes the public to distrust governments’ handling of crises like the COVID-19 pandemic.
Crises disrupt our expectations for the future, thereby affecting our emotions, planning behaviours and identities. (Unsplash/Nick Fewings)

Successful health campaigns during COVID‑19 need to manage our altered ideas about the future

When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
People wearing protective masks board a city transit bus during the COVID-19 pandemic in Toronto on Feb. 19, 2021. THE CANADIAN PRESS/Nathan Denette

‘Do the right thing’: Framing COVID‑19 stay‑at‑home orders as moral choice stigmatizes workers

COVID-19 messaging frames staying home as a personal responsibility, but for many it’s a luxury they can’t afford. Like the language used for drug addiction, it stigmatizes low-income people.
Public service announcements, news articles and social media posts are all part of the coronavirus messaging landscape. Noam Galai via Getty Images

COVID‑19 public health messages have been all over the place – but researchers know how to do better

During the pandemic, clear and reliable health communication can literally be a life-and-death issue. Researchers who focus on the science of science communication highlight strategies that work.
New guidelines for health-care providers advise supporting every individual to achieve their best health, rather than focusing on weight status. (Shutterstock)

Are we over weight yet? New guidelines aim to reduce obesity stigma in health care

New Canadian clinical practice guidelines for obesity aim to help reduce the prevalence and impact of weight bias and stigma in clinical care, and also encourage the public to advocate for change.
You might feel terrible. But your runny nose, sore throat and aches are signs your body is fighting the flu virus. And that’s a good thing. from www.shutterstock.com

Sick with the flu? Here’s why you feel so bad

How can a tiny flu virus make you feel so bad, all over? Here’s what’s behind your high temperature, muscle aches and other flu symptoms.
A vaccine (toxoid) against diphtheria first became available in Toronto in 1926. Thanks to the work of the Toronto Diphtheria Committee, the city was diphtheria-free by 1940. (Shutterstock)

How to increase childhood vaccination rates

Toronto’s fight against diptheria teaches us the powerful impact of public health campaigns – in persuading parents to vaccinate their children.
A patient suffering from dengue fever lies in a hospital bed in Peshawar, Pakistan, in October. Cases of dengue fever – a painful mosquito-borne spread disease – have doubled every decade since 1990. Environmental health experts are pointing the finger at climate change. (AP Photo/Muhammad Sajjad)

Thank you for not driving: Climate change requires anti‑smoking tactics

What if we treated climate change as a health problem rather than an environmental one? There are lessons to be learned from the successful public health campaigns against smoking.
Giving up alcohol for a month might help you feel better in the short term, but no-one knows if taking part in these campaigns promotes long-term healthy drinking habits. from www.shutterstock.com

Yes, alcohol awareness campaigns like Dry July can work, but not for everyone

Many of us might be tempted to give up alcohol for a month as part of a highly publicised campaign, like Dry July. But how successful are these campaigns and how do you measure any long-term benefits?

Top contributors

More