The way ratings are displayed — as stars versus numbers — can shape consumer perceptions in subtle, yet predictable ways.
Articles on Online ratings
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Social media provide shortcuts to things we yearn for, like connection and validation. Media effects scholars explain the psychological benefits we get from Facebook that make it so hard to quit.
Peeple is getting called the Yelp of rating people. The cofounders say it will be a positive place that turns character into currency. But does it make sense to rate people as we rate restaurants?
Top contributors
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Associate Professor of Communication Studies, Northeastern University
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Assistant Professor, The Ohio State University
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James P. Jimirro Professor of Media Effects, Co-Director, Media Effects Research Laboratory, & Director, Center for Socially Responsible AI, Penn State
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Ph.D. Student, Department of Sociology, University of Virginia
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Ph.D. Student in Mass Communications, Penn State
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Assistant Professor, UBC Sauder School of Business, University of British Columbia