In 2023, the French luxury giant LVMH participated in the acquisition of an Impressionist painting by the Musée d’Orsay, a transaction combining patronage, public relations and tax optimisation.
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False video ads for French luxury bags made in China promised unbeatable prices. Buying a fake may come with a potentially high cost.
The CEO’s splashy style, which some critics see as influenced by US philanthropy, contrasts with the traditional French preference for understated sponsorship. What is Arnault hoping to achieve?
New technologies are disrupting the fashion industry. From virtual showrooms to supply chain management, these technologies carry both opportunities and threats.
Bernard Arnault’s five children are all involved in the luxury goods behemoth he founded - but what are the benefits and risks of keeping it in the family?
By removing herself from fashion’s centre stage for five years, the much-lauded British designer managed to whip up serious anticipation for her new collection.
Many family businesses pass through generations without issue, some even grow stronger.
Combine years of ludicrous leverage and the pandemic collapse, and many companies are living on borrowed time.
Ford is assembling ventilators, LVMH is making hand sanitizer, and Chanel is making masks. Here’s why these and dozens of other companies are doing it.
The biggest names in France’s luxury industry have given millions of euros to help rebuild Notre Dame. Questioning why they would do so overlooks the deep historical and religious roots of the industry.
When it comes to advertising luxury brands, marketers tend to see the world as one homogenous lump. It’s time they wised up.
Top contributors
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Professor of Finance, International Institute for Management Development (IMD)
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Professor of Strategy and Innovation, International Institute for Management Development (IMD)
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Associate Professor Fashion Business and Entrepreneurship, Ravensbourne University London
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Professor of Marketing, University of Southampton
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Professeur émérite de marketing, HEC Paris Business School
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Director, Centre for Family Business, Department of Entrepreneurship and Strategy, Lancaster University
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Lecturer in the Department of Entrepreneurship and Strategy, Lancaster University
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Professor of Marketing and Innovation, Director, Marketing Innovation and The Chinese and Emerging Economies (MICEE) Network, Warwick Business School, University of Warwick
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Lecturer, Beedie School of Business, Simon Fraser University
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Clinical Professor of Business Economics and Public Policy, Indiana University
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Clinical Associate Professor of Business Economics, Indiana University
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Assistant Professor of Marketing, ESCP Business School
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", GEM
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Doctorant en histoire de l'art, Université Paris Nanterre