Articles on Bernard Arnault

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(L-R) Jean-Paul Claverie, adviser to LVMH chairman Bernard Arnault; Rima Abdul-Malak, then French minister of culture; and Christophe Leribault, president of the Musée d'Orsay, stand in front of Gustave Caillebotte’s “La Partie de bateau” (The Boating Party) following its arrival at the museum in Paris in 2023. Anne-Christine Poujoulat/AFP

The group Louis Vuitton (LVMH), a gift to the Musée d’Orsay and a huge tax incentive – business as usual?

Tanguy Gatay, Université Paris Nanterre

In 2023, the French luxury giant LVMH participated in the acquisition of an Impressionist painting by the Musée d’Orsay, a transaction combining patronage, public relations and tax optimisation.
Bernard Arnault at a presentation of Show Me Paris, an event dedicated to the LVMH Métiers d’Excellence (Professions of Excellence) initiative. Geoffroy van der Hasselt/AFP

Louis Vuitton, Notre Dame and the quest for ‘secular immortality’

Ben Voyer, ESCP Business School and Perrine Desmichel, ESCP Business School

The CEO’s splashy style, which some critics see as influenced by US philanthropy, contrasts with the traditional French preference for understated sponsorship. What is Arnault hoping to achieve?

Related Topics

  1. 2024 Paris Olympics
  2. Arts
  3. Donations
  4. Fashion
  5. French culture
  6. Luxury
  7. LVMH
  8. Sponsorship
  9. The Conversation Europe

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