Natascha Radclyffe-Thomas

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Dr Natascha Radclyffe-Thomas EdD is an award-winning expert in sustainable fashion and education for sustainable development, named in The SustainabilityX® Magazine’s inaugural Global 50 Women In Sustainability Awards™. With a background in luxury fashion and intercultural creative education, Natascha’s research focuses on sustainable fashion practices, fashion marketing, conscious consumption, and cultural heritage and craft. Natascha was PI on a Collaborate funded research project ‘The cultural value of craft’ working with the Crafts Council developing a Living Lab methodology to measure the cultural value and wellbeing attached to craft by racially minoritized communities.
Natascha is co-author of Fashion Management: A Strategic Approach (Bloomsbury), Co-Editor of the International Journal of Sustainable Fashion and Textiles, Editor-in-Chief for Bloomsbury Fashion Business Cases a digital resource helping students develop essential fashion industry business skills. Natascha is Vice Chair of the Costume Society, and Chair of the UN-supported initiative Principles for Responsible Management Education (PRME) UK and Ireland Chapter, and a member of the PRME Global Expert Pedagogy Group who developed the Impactful 5 (i5) Responsible Leadership Playbook. Natascha sits on the Advisory Boards of the United Nations Global Compact (UK) and The Council For International African Fashion Education (CIAFE).
Natascha won the Case Centre 2020 Award for Ethics and Social Responsibility, was Runner-Up in the FT’s 2022 Responsible Business Educator Awards and was Highly Commended in the 2020 Women in Marketing Awards Marketing Scientist category recognising her leadership in teaching and research in marketing education. Natascha has worked with organisations including the RSA, the Ellen MacArthur Foundation and Crafts Council on sustainable and circular fashion and craft initiatives and is regularly invited as a keynote speaker and panellist, contributing to media pieces on fashion business, culture and sustainability for the BBC, CBC, NYT and NPR.

Experience

  • 2024–present
    Associate Professor Fashion Business and Entrepreneurship, Ravensbourne University
  • 2019–2024
    Professor of Marketing and Sustainable Business, Glasgow Caledonian University London
  • 2012–2019
    Senior Lecturer Fashion Marketing, London College of Fashion, UAL

Education

  • 2012 
    Durham University, Doctor of Education
  • 1994 
    University of Greenwich, PGCE
  • 1988 
    University of Leicester, BA (Hons) Economics

Publications

  • 2018
    Designing a sustainable future through fashion education, Clothing Cultures, Sustainability Special Issue
  • 2018
    Balancing the books: Creating a model of responsible management education, Art, Design and Communication in Higher Education: Territories of Fashion Education Special Edition
  • 2018
    Fashion Management: A Strategic Approach,
  • 2017
    Fashioning the global classroom, Australian Council of Deans and Directors of Creative Arts, DDCA, web publication NiTRO
  • 2016
    How TOMS’ ‘One day without shoes’ campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform, Journal of Fashion Marketing Management
  • 2015
    The New Shanghai Xiaojie: Chinese Fashion Identities, Journal of Fashion Studies
  • 2015
    Fashioning Cross-cultural Creativity: Investigating the Situated Pedagogy of Creativity, Psychology of Aesthetics, Creativity & the Arts
  • 2015
    Stitching Across Time: Heritage and History in Contemporary Hong Kong Fashion, Clothing Cultures: Transglobal Fashion Narratives & Cultures
  • 2014
    Is Creativity Lost in Translation? A Discussion of the Cultural Underpinnings of Creativity, Special Edition JOMEC
  • 2007
    Intercultural Chameleons or the Chinese Way? Chinese students in Western art and design education, Art, Design & Communication in Higher Education

Professional Memberships

  • Chartered Association of Business Schools CMBE
  • Advance HE Senior Fellow
  • Advance HE National Teaching Fellow
  • Academy of Marketing

Contact Natascha for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision