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British fashion model Alexsandrah poses with an AI-generated image of her in London last year. The use of computer-generated supermodels has complicated implications for labour, diversity and ethics. (AP Photo/Kirsty Wigglesworth)

Fake models for fast fashion? What AI clones mean for our jobs — and our identities

As digital replicas of real people become more common in image-based industries like fashion, urgent questions are emerging about the future of work in the cultural economy.

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