Articles on Greenpeace

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Sign displaying the #metoo and #timesup message at the Women’s March in San Francisco in January, 2018. Shutterstock/SundryPhotography

Going viral: what social media activists need to know

Social media is a great tool for activists campaigning for social justice. But if it is not used with caution it can end up working against them.
Campaign for Nuclear Disarmament’s London to Aldermaston march, 1958: an early example of mass political mobilisation to achieve a specific goal. CND

Not so grassroots: how the snowflake model is transforming political campaigns

Political campaigns today are presented as products of bottom-up participation, not top-down direction. But even if a campaign appears grassroots-driven, it’s likely to be run from the centre.

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