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What do audiences really think about impartiality in news presenting?
Farage and the Mail were previously close ideological bedfellows.
Audiences may not know if so-called impartial news is delivered by professional journalists or partisan politicians.
Whether true or not, the UK’s political parties have failed to quash the perception that they prioritise cities.
Evidence shows the public still want impartiality from broadcasters.
The UK’s latest news channel has been criticised for poor production values. But do viewers really care?





