Articles on discounting

November 28, 2019

Black Friday in Britain: where it all went wrong

Rachel Lee, Keele University

Now in its tenth year in the UK, the great American post-Thanksgiving bonanza is starting to look like a turkey.

March 16, 2017

Nicolas Pontes, Queensland University of Technology

Discounts can be really powerful in driving sales, but companies should be wary of overusing them.

May 13, 2015

Svetlana Bogomolova, University of South Australia; Pei Jie Tan, University of South Australia, and Steven Dunn, University of South Australia

New research shows one in four shoppers misjudge the value of supermarket deals.

Pei Jie Tan
Research Associate, Adelaide University
Nicolas Pontes
Lecturer, QUT Business School, Queensland University of Technology
Steven Dunn
Research Associate, Ehrenberg-Bass Institute, Adelaide University
Svetlana Bogomolova
Professor of Health Marketing, Deputy Director Centre for Social Impact (CSI), Flinders University, Adelaide University
Rachel Lee
Lecturer in Marketing, Keele University