Most people are likely unaware of how the sounds of brand names affect them.
Articles on brand names
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Consumers perceive some misspellings positively, but only if the unconventional spelling is relevant and not too extreme, according to a new study.
Complaining on social media meets two basic psychological needs: the desire for connection, and wanting to feel superior.
Research suggests that the name of a product affects our perceptions of it – before we have even tried it.
Nestle’s experience explains why the Coon deliberations are taking so long.
What’s in a name? A valued sense of history and identity.
A push towards prescribing generic medications rather than their branded equivalents, as flagged in the budget, may have benefits beyond simple cost savings.
When commercial considerations work with charitable concerns for the common good.
How did K come to be used more often in brand names than would be expected by chance?
Top contributors
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Darlithydd mewn Polisi Cymdeithasol (Cyfrwng Cymraeg)/ Lecturer in Social Policy (Welsh medium), Bangor University
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Senior Lecturer in Psychology, Federation University Australia
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Reader in Journalism, City St George's, University of London
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Palliative Medicine Physician, Senior Research Fellow, The University of Melbourne
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Senior Lecturer - Branding, Macquarie University
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Lecturer, RMIT University
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Associate professor, RMIT University
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Professor of Consumer Psychology, Anglia Ruskin University
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Assistant Professor of Marketing, University of Tennessee
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Associate Professor of Psychology, Carleton University
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Assistant Professor, Department of Psychology, Carleton University
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Professor in Psychology, Carleton University