Behavioral research shows why a heavy-handed approach like the UK’s soda tax works better than the mere warning that San Francisco wants to put in advertisements.
Articles on Behavioral science
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When it comes to many of the big decisions faced by governments and the private sector, behavioral science has more to offer than simple nudges.
New research on first impressions offers hope that the presidential front-runners may still be able to win over voters who have unfavorable opinions of them.
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Professor of Economics and Psychology, Carnegie Mellon University
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Harvard University
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Professor of Law, University of Oregon
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Professor of Psychology, Carnegie Mellon University
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Associate Professor of Marketing, Washington University in St. Louis
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Assistant Professor of Marketing, Northeastern University
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Researcher in Public Health, San Diego State University
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University Professor, Harvard University
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Research fellow, BehaviourWorks Australia, Monash Sustainable Development Institute, Monash University
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Postdoctoral Researcher in Psychology, Harvard University
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Adjunct Research Fellow, School of Human Sciences, The University of Western Australia
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Research Fellow, Harvard University
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Assistant Professor of Psychology, Ripon College
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Postdoctoral Researcher, Princeton University
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PhD Student in Psychology and Brain Sciences, Johns Hopkins University