Articles on Authenticity

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Generative AI thrives on exploiting people’s reflexive assumptions of authenticity by producing material that looks like ‘the real thing.’ artpartner-images/The Image Bank via Getty Images

Generative AI is forcing people to rethink what it means to be authentic

If it looks like a duck, walks like a duck and quacks like a duck, people now need to pause and wonder whether it actually hatched from an egg.
A growing number of businesses across a wide range of industries are successfully selling voyeurism to their audiences. (Shutterstock)

Selling voyeurism: How companies create value from the taboo

Voyeurism provides a glimpse into the private life of another person to give audiences a revealing and entertaining experience.

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