Americans are being targeted with an unprecedented number of political attack ads this election season, and research shows that these ads can leave voters feeling exhausted, angry and stressed.
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Beyond the ethical questions raised by an ad suggesting the prime minister doesn’t believe in sending sex offenders to prison is the matter of whether such negative campaigning even works.
Worrying about how many people believe false ideas misses the real danger – that people are influenced by them whether they believe them or not.


