Articles on Asos

July 1, 2025

Why Asos should be wary of banning customers returning unwanted goods

Nic Sanders, University of Westminster

Many customers see free returns as a key part of the online shopping experience.

September 21, 2021

Thomas R Buckley, University of Sheffield

How the big brands made it.

January 15, 2019

Brendan Canavan, University of Huddersfield

Forget Brexit or online competition. Millennials are just not consuming with the same fervour as their mums and dads.

Brendan Canavan
Senior Lecturer in Marketing, University of Nottingham
Thomas R Buckley
Lecturer in International Business Strategy, University of Sheffield
Nic Sanders
Senior Lecturer in Management and Marketing and Director of Employability, University of Westminster