Articles on Apple
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Patents may have once seemed like a good idea. At least it seemed that way to the Venetians, who in 1474 declared the publication and protection of the “works and devices” of “men of great genius” would…
The tax arrangements of major brands such as Google, Apple and Amazon have prompted a fierce debate over questions of organisational ethics, social justice and international co-operation. But as a consumer…
When large corporations can shrug off financial penalties and seem indifferent to reputational damage because they’ve captured the consumers, you might wonder about the true cost of broken promises in…
The business model of many modern technology companies is to lure people into digital monopolies (or what are sometimes called “ecosystems”) from whence ridiculous profits can be gouged. You see, the internet…
It would be easy to simply attribute the massive rise in Samsung’s popularity to its equally massive spend on marketing. It has been estimated that Samsung spent around $11.5 billion in 2012 on advertising…
If rumours are true about its forthcoming product release - the iWatch - Apple is inadvertently paying homage to the comic strip legend Dick Tracy. The fictional 1940s police detective with the ridiculously…
Research In Motion (RIM), who as of this week officially changed its name to BlackBerry, has come a long way since its beginnings in Waterloo, Canada in 1984. Started by two engineering students, Mike…
The stockmarket was hoping for great things from Apple’s earnings announcement for the December quarter. Most of all, they were hoping for something that would turn around a four month slide in Apple’s…
For some, the recent collapse of UK music and DVD retailer HMV is another sign of a music industry undergoing an increasingly rapid and radical transformation to digital. Although this is partly true…
Apple Inc. has often portrayed itself as the champion of consumers, with its advertising campaigns on “1984”, “Think Different”, and “Rip, Mix, Burn”. However, this reputation has been called into question…
Earlier today (AEST), Apple announced a range of new products, among them the iPad 4 (just six months after its predecessor) and the new baby in the family: the iPad mini. Pre-orders begin later this week…
The onward march of digital tablets looks incontestable. Tablets are now threatening sales of personal computers in K-12 education in the USA. And the forthcoming launch of a new kiddie-tablet called Tabeo…
Mapping and navigation is at the heart of how we use smartphones today. By extension, the Apple Maps app is at the heart of iOS 6. And so Apple’s decision to swap Google Maps for Apple Maps in its new…
You might not realise it, but there is a virtual queue of organisations snaking around you just waiting to make you more valuable than you actually are. Your spending patterns, loyalty program memberships…
As had long been predicted, Apple today (AEST) announced the launch of the iPhone 5. The famously secretive Apple had sprung many leaks over the past few months, despite claiming it would be doubling down…
In light of the much-publicised dispute over handset design patents between Apple and Samsung, many commentators have cast Samsung as the “fast-follower”, while Apple is pushing at the frontier of innovation…
Last Friday, a US jury delivered its verdict in one US front of the ongoing patent war between Apple and Samsung. The bottom line? The jury ordered Samsung to pay Apple roughly US$1.5 billion for patent…
The idea of a personal robot assistant, able to effortlessly understand spoken (and unspoken) human intents and efficiently act on them while delivering a breezy quip, has been a staple of science fiction…
In late April, Google announced, in a relatively low-key post on the official company blog, the existence of Google Drive. The service, which has been the subject of rumours and enthusiastic chatter in…
If you’re reading this, Apple thanks you. So does the Air Aroma scent marketing company and the Australian artist collective Greatest Hits. They’re thanking you for the free advertising supplied by this…



















