Simon Hinde – The Conversation

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August 28, 2026

The memoir that changed my mind – 11 experts share a perspective‑shifting read

Katayoun Shahandeh, SOAS, University of London; Cassia Hayward-Fitch, University of East Anglia; Colin Tyler, University of Hull; Emily Zobel Marshall, Leeds Beckett University; Fareda Banda, SOAS, University of London; Jade King, University of Lincoln; Lyn Jehu, University of South Wales; Sarah Olive, Aston University; Sarah Richmond, UCL; Simon Hinde, University of the Arts London, and Yi Wang, University of Cambridge

‘Instead of seeing limitations, I began to see possibilities.’

Kevin Keegan in 1973. David Hickes

July 21, 2026

Before Beckham and Ronaldo, there was Kevin Keegan – the footballer who invented the personal brand

Simon Hinde, University of the Arts London

Keegan was perhaps the first footballer to grasp the idea that his success on the field could be turned into something that held a wider cultural value.

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