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Des festivals tels que le carnaval de Calabar au Nigeria abondent tout au long des fêtes de fin d'année en Afrique de l'Ouest et au-delà. Akintomiwaao/Wikimedia Commons, CC BY-SA

Detty December : la fête nigériane qui se répand à travers l'Afrique et rapporte gros

Nnamdi O. Madichie, Nnamdi Azikiwe University; Motshedisi Mathibe, University of Pretoria, and NobuLali Dangazele, University of Pretoria

Ce qui n'était autrefois qu'un simple événement culturel est devenu un puissant moteur économique du tourisme culturel.
Festivals like Carnival Calabar in Nigeria abound throughout the year-end parties across west Africa and beyond. Akintomiwaao/Wikimedia Commons

Detty December started as a Nigerian cultural moment. Now it’s spreading across the continent – and minting money

Nnamdi O. Madichie, Nnamdi Azikiwe University; Motshedisi Mathibe, University of Pretoria, and NobuLali Dangazele, University of Pretoria

What was once just a cultural moment has become a powerful economic engine of cultural tourism.

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